Roanoke’s Q99FM (WSLQ) made their annual seasonal format change from their normal Adult Contemporary at 5 AM today. This is the fifth year that Q99 has switched to the all-Christmas music format. We talked to Jim Murphy, Program Director for Q99, and he told us that the listeners really have grown to love this temporary format. He said that the listeners’ complaints really pour in on the first day, but the majority of listeners’ calls are in favor of the change. He also said that the station’s advertisers look forward to this special programming season.
Murphy said that the original idea for the relative long-term Christmas music programming came from the days after the 9-11 terrorist attacks. He said some radio stations switched to the all-Christmas music format as a way to give their listeners a way to relax and to take their minds off of life’s concerns.
You can listen to Q99’s programming over the internet on their website. Q99 features one of the longest running morning show’s in The Breakfast Club with Dick Daniels & David Page. Daniels just celebrated his 20th year on the air, and in radio terms, that’s an eternity!